Ladurée x How a bundle builder became a premium commerce experience with FoxSell
FoxSell at Shopify Meetup CEE 2026
Bucharest, Romania
FoxSell helps Shopify brands
sell more with bundles.
We build Shopify-native bundle and merchandising experiences that lift AOV without making storefronts feel clunky. Brands use FoxSell when they need flexible commerce logic and polished buying journeys.
Ladurée sells
emotion, not just macarons.
For a luxury brand, the custom box is part of the product. The storefront needed to feel elegant, configurable, and gift-worthy while staying easy for shoppers to complete.
Challenge
Static product pages could not express a premium made-to-order gifting experience.
Approach
Numbered designed the front-end experience, FoxSell powered the bundle logic underneath.
FoxSell handled the
bundle intelligence.
- +Variant-based bundle builder logic for mix-and-match assortments
- +Rules to control box sizes, flavor counts, and completion states
- +Premium add-ons like celebratory macarons and personalization
- +Shopify-native product and variant data powering the flow behind the scenes
Choose the gift box or coffret format
Select flavors one by one until the box is complete
Offer premium celebration variants and personalization
Confirm a polished custom bundle and add to cart
Step 1: Select Your Box
Choose the gift box, keep the assortment visible, and make the selected coffret feel intentional from the first interaction.
Step 2: Customize Your Bundle
Build the full assortment flavor by flavor, complete the 18-piece selection, and keep the progress state obvious throughout the flow.
Step 3: Review and Checkout
Confirm the curated assortment, validate the order summary, and carry the luxury experience into checkout.
By the Numbers,
Ladurée edition.
A quick snapshot of the shopper volume and customization depth behind this bundle experience.
Ladurée Orders Completed
Completed bundle-led orders across the Ladurée experience.
Customization Options
Possible flavor-count combinations in Ladurée's 18-macaron gift box using the 12 visible flavor choices.
Unique Gifting Experiences
Distinct Ladurée bundle configurations merchandised through FoxSell.
Luxury purchase intent
A premium gifting journey designed to feel personal from selection to checkout.
Four merchant wins,
one polished flow.
The value is not only technical. FoxSell helps Ladurée translate a premium offline-style gifting ritual into a scalable digital purchase path.
Luxury customization without operational chaos
Ladurée can sell a highly personalized product while keeping the buying journey structured and understandable.
Better conversion on gifting intent
Customers arrive wanting something special. The builder captures that intent instead of forcing them into a static SKU.
Higher-value orders, without using discounts
The experience increases perceived value through curation, personalization, and premium options rather than margin-eroding promos.
Agency-grade storefront experience, app-powered logic
Numbered delivered the custom front-end, while FoxSell enabled the bundle mechanics and merchant-friendly merchandising layer.
The case study in one sentence
FoxSell gave Ladurée the bundle logic needed to sell a luxury, personalized product online without compromising brand experience.
This is the pattern a lot of premium Shopify brands need: let the agency craft the brand expression, let FoxSell power the commerce logic, and let the merchant unlock a more valuable order journey.
Owns the luxury brand, product storytelling, and premium merchandising context.
Numbered shaped the custom storefront expression and gave the builder a refined, editorial feel.
Powers the bundle logic, selection rules, and merchandising flexibility behind the scenes.
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presentations.foxsell.dev/cee-2026-laduree